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How to Interrupt the Illusion

‘The single great problem about communication is the illusion that it has taken place’ to quote George Bernard Shaw some 100 years ago. Today, it continues to be ever relevant in the age of the virtual world where the daily digital transfer of words is colossal and growing ever more meaningless day by day.

We are surrounded with monologues and dialogues designed to fill space and time. Communication is in overdrive and toxic. Where to next as we fall more and more into the meaningless trap and under the spell of the illusion that someone will listen and understand.

Are you ‘transmitting’ rather than ‘engaging’ when you communicate in the digital space? This is an arena with a packed audience, many have high ticket seats. Take care to know your audience, the people who value your presence and want to hear more from you.

If you want to interrupt the illusion, here is a short test to ask yourself before you click to communicate:

Will they stop what they are doing.

Will they listen.

Will they understand.

Will they engage.

If you hesitate on any one of the above you are teetering on illusion.

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